What are cookies?
Types of cookies
First party cookies
First party cookies are set by the website, you are visiting and they can only be read by that site.
Third party cookies
Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service.
The website you are visiting may also contain content embedded from, for example YouTube or Google Maps, and these sites may set their own cookies.
Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.
This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed.
Persistent cookies are used where we need to know who you are for more than one browsing session.
Categories of Cookies
The different types of cookies set out above can be categorized as follows:
Strictly Necessary Cookies:
These are cookies that are required for the website to operate properly. They allow us to provide services pursuant to your express requests such as account access and shopping cart & checkout functionality. If these are deactivated, a user will not be able to use these services.
These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. Website analytics are based on performance cookies.
These cookies don’t collect information that identifies a user. It is only used to improve how a website works.
These cookies enhance the use of a website. These cookies can, for example, be used to remember the changes a user has made to text size, fonts, language, currency and other parts of webpages that are customisable.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign and to monitor from which advertising source a user was directed towards our website so that we know whether it is worth us investing in that particular advertising source. They may also remember that the website has been visited from a device and share that information with marketing organisations.
The various cookies used by the Shure website have different storage periods, at the end of which your data will no longer be stored. Please refer to the table provided in the next section to learn about the specific storage periods of the cookies we use.
What cookies do we use?
We use both session and persistent cookies, as well as first and third party cookies on our website.
Information on the cookies that we use on our website (e.g. their names and functions) are set out in the table below. Please refer to the next section in order to learn how you can manage your cookie preferences.
|effortless.shure.com||_RequestVerificationToken||Helps prevent Cross-Site Request Forgery (CSRF) attacks.||Session||1st||strictly necessary||https://effortless.shure.com/privacy-policy|
|lawaccepted||Stores accepted cookie agreement||Persistent (1 year)||strictly neccessary|
|ARRAffinity||Used to distribute traffic to the website on several servers in order to optimise response times.||Session||strictly neccessary|
|ASP.NET_SessionId||Preserves the visitor's session state across page requests.||Session||strictly neccessary|
|Doubleclick.net||IDE||Used by Google DoubleClick to register and report the user's actions on the website after viewing or clicking on any of the provider's ads for the purpose of measuring the effectiveness of an advertisement and displaying targeted advertising to the user.||Persistent (1 year and 1 Month)||3rd||performance||http://www.youronlinechoices.com/|
|Google Analytics||_ga||This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.||Persistent (2 years)||3rd||performance||https://tools.google.com/dlpage/gaoptout|
|_gali||Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs.||Session|
|_gid||This cookie stores and updates a unique value for each page visited.||Persistent (1 day)|
|_gac_[ID]||This cookie tracks google analytics campaigns.||Persistent (3 months)|
|_gcl_au||Auto-Tagging for Google Adwords||Persistent (3 months)|
|_gat_[ID]||Creates a tracker object for the given web property ID.||Session|
|1P_JAR||Google advertising cookie used for user tracking and ad targeting purposes||Persistent (1 month)||3rd||performance||http://www.youronlinechoices.com/|
|NID||The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.||Persistent (6 months|
If you reject cookies, we will not set any further cookies on your device, except the strictly necessary cookies detailed above (including, unavoidably, a cookie to remember that you don't want any cookies set when you visit the website).
Most browsers allow you to refuse to accept cookies. This is a function of the browser you are using to view our site. The help feature in most browsers provides the method for disabling cookies. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
You can also delete cookies already stored on your computer. Deleting cookies will have a negative impact on the usability of many websites.
You can find further information on managing cookies in most browsers here: https://www.allaboutcookies.org.
More about Cookies
If you are based in the European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit
If you are based in the United States and would like to learn more, please visit one of the following pages:
Changes to this policy
Alternatively you may reach us at:
Shure UK Limited
Unit 2, The IO Centre, Lea Road,
Waltham Abbey, Essex, EN9 1AS,
Phone: + (44)- 1992 703058