Cookie Policy


Shure uses cookies to improve performance and enhance the user experience for those who visit our website. This policy clarifies how we do this and how cookies are managed.


Cookies are small text files which a website may put on your computer or mobile device when you visit a site or page in order to for example provide shopping functionality, help analyse the website’s performance and to recommend content relevant to your visit. Cookies are stored in your browser. The cookie will help the website, or another website, to recognise your device the next time you visit. Most cookies won’t collect information that identifies you as a person (personal data), and will instead collect more general information such as how users arrive at and use our websites. Cookies may be used to create a profile of the user's activities in the Internet. You can find further information about this in our Privacy Policy (at sections 7 to 9)



First party cookies are set by the website, you are visiting and they can only be read by that site.


Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third party analytics company who will set their own cookie to perform this service.

The website you are visiting may also contain content embedded from, for example YouTube or Google Maps, and these sites may set their own cookies.


Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.


This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed.

Persistent cookies are used where we need to know who you are for more than one browsing session.


The different types of cookies set out above can be categorized as follows:


These are cookies that are required for the website to operate properly. They allow us to provide services pursuant to your express requests such as account access and shopping cart & checkout functionality. If these are deactivated, a user will not be able to use these services.


These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. Website analytics are based on performance cookies.

These cookies don’t collect information that identifies a user. It is only used to improve how a website works.


These cookies enhance the use of a website. These cookies can, for example, be used to remember the changes a user has made to text size, fonts, language, currency and other parts of webpages that are customisable.

These cookies may also be used to provide services such as Social Sharing. Buttons and widgets provided by social network services and other third parties commonly set cookies which enable users to post links to, ‘Like’ or comment on a site through their social networks. These cookies also allow the network operator to identify the user and store information about the usage of the website by the user in his/her profile. For further information on this, please see our Privacy Policy (at section 9).


These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign and to monitor from which advertising source a user was directed towards our website so that we know whether it is worth us investing in that particular advertising source. They may also remember that the website has been visited from a device and share that information with marketing organisations.

These cookies also allow the network operator to identify the user and store information about the usage of the website by the user in his/her profile.For further information on this, please see our Privacy Policy (at section 9).


The various cookies used by the Shure website have different storage periods, at the end of which your data will no longer be stored. Please refer to the table provided in the next section to learn about the specific storage periods of the cookies we use.


The Shure website uses cookies to inform us how our website is operating, remember your preferences for service, what you´ve chosen to purchase and other settings. Without these cookies installed, many of the services offered by the website will fail to function.

We use both session and persistent cookies, as well as first and third party cookies on our website.

Information on the cookies that we use on our website (e.g. their names and functions) are set out in the table below. Please refer to the next section in order to learn how you can manage your cookie preferences.

NAME COOKIE FUNCTION TYPE PARTY CATEGORY PRIVACY POLICY _RequestVerificationToken Helps prevent Cross-Site Request Forgery (CSRF) attacks. Session 1st strictly necessary
lawaccepted Stores accepted cookie agreement Persistent (1 year) strictly neccessary
ARRAffinity Used to distribute traffic to the website on several servers in order to optimise response times. Session strictly neccessary
ASP.NET_SessionId Preserves the visitor's session state across page requests. Session strictly neccessary IDE  Used by Google DoubleClick to register and report the user's actions on the website after viewing or clicking on any of the provider's ads for the purpose of measuring the effectiveness of an advertisement and displaying targeted advertising to the user. Persistent (1 year and 1 Month) 3rd performance
Google Analytics _ga This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. Persistent (2 years) 3rd performance
_gali Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs. Session
_gid This cookie stores and updates a unique value for each page visited. Persistent (1 day)
_gac_[ID] This cookie tracks google analytics campaigns. Persistent (3 months)
_gcl_au Auto-Tagging for Google Adwords Persistent (3 months)
_gat_[ID] Creates a tracker object for the given web property ID. Session
Google 1P_JAR Google advertising cookie used for user tracking and ad targeting purposes Persistent (1 month) 3rd performance
NID The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. Persistent (6 months


We will capture your consent to the use of certain cookies set out in this Policy when you first access the website and if we introduce any new cookies to the website (unless they are strictly necessary cookies). If so, when you first visit the website, a banner will appear to inform you about our use of such cookies (i.e. all cookies except those that are strictly necessary). If you then continue to visit the website we assume that you consent to our use of cookies.

If you reject cookies, we will not set any further cookies on your device, except the strictly necessary cookies detailed above (including, unavoidably, a cookie to remember that you don't want any cookies set when you visit the website).

Most browsers allow you to refuse to accept cookies. This is a function of the browser you are using to view our site. The help feature in most browsers provides the method for disabling cookies. Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

You can also delete cookies already stored on your computer. Deleting cookies will have a negative impact on the usability of many websites.

You can find further information on managing cookies in most browsers here:


If you are based in the European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit

If you are based in the United States and would like to learn more, please visit one of the following pages:


We may change this Policy from time to time in order to reflect changes in the law and/or our privacy practices. We will update the Policy accordingly and ask you to re-consent to our use of cookies.


If you have any questions, concerns or complaints regarding our compliance with this privacy policy and the data protection laws, we encourage you to first contact us using the site’s "Contact Us" facility.

Alternatively you may reach us at:

Shure UK Limited

Unit 2, The IO Centre, Lea Road,
Waltham Abbey, Essex, EN9 1AS,

Phone: + (44)- 1992 703058

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